SELLERS
Selling a home in today’s competitive market requires strategy and a unique blend of creative
tactics. The Property Sisters takes the time to understand your ideal buyer demographic and the
best way to position your property for maximum return on your investment.
PARTNERING WITH PROFESSIONALS
PRELIMINARY RESEARCH
Before we step foot in your house The
Property Sisters research your property,
comparable properties, the area, and
market to prepare a Comprehensive
Market Analysis and price evaluation
based on our findings.
LISTING PRESENTATION
During our presentation The Property
Sisters review our findings,
recommendations, and plan to
strategically present your home
competitively with the current market and
price trends. We also review calculated
expenses to help you understand the
process and potential profit.
SITUATIONAL ANALYSIS
The Property Sisters take the time to
understand your situation and needs to
set appropriate goals and expectations,
while ensuring our marketing efforts
match the timeline and pricing structure.
PREPARING FOR SUCCESS
TIMELY TOUCH UPS
The Property Sisters assess and suggest
simple touch-ups that can easily improve the
overall look of the property and make a
winning first impression on prospective
buyers.
STRATEGIC STAGING
The Property Sisters recommend strategies
to highlight the features most important to
buyers and provide resources to maintain
the appeal. We can also assist with
professional virtual home staging designed
to sell the lifestyle your ideal buyer
demographic is seeking and amplify interest
in your property.
ESSENTIALLY UNCHANGED
Online images often serve as a potential
buyer’s first impression of your property, so
it is imperative to make it a powerful one
with professional photos of your property.
The Property Sisters uses a professional
photographer and videographer available to
support all listings.
MARKETING THE MASSES
DIGITAL MARKETING
The Property Sisters market your
property’s availability online through
national websites; via email to our
database of clients, agents and brokers;
through social media and Search Engine Optimization with photographs and details;
and digital advertising to reach buyers actively
looking for homes.
TRADITIONAL MARKETING
While our digital efforts cast a wide net
we also complete traditional marketing
efforts including inclusion in direct mail,
and open houses or broker openings to
find prospective buyers.
CONSISTENT COMMUNICATION
To keep you informed on our progress
The Property Sisters provide you with
weekly updates detailing marketing
efforts; including number of views online,
calls from buyers and agents, and
showings with feedback.
SEALING THE DEAL
TRANSACTION NEGOTIATIONS
The Property Sisters will assess all
offers and evaluate the terms and
endorsements to provide
recommendations for proceeding
before negotiating on your behalf
to secure the best possible deal.
TRANSITION SUPPORT
Understanding you will need to
make new living arrangements, we will
work with you to
provide the level of support
necessary, whether it be finding a
new home, referring movers, or
simply arranging the changeover.
CLOSING PREPARATION
The Property Sisters provide
professional guidance to prepare
for your closing and we coordinate
the process with all associated
parties, maintaining communication
throughout to support an on-time
and smooth conclusion.